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Integrate
Off-Line and On-Line strategies
One of the biggest opportunities that all bricks and mortar business have is to integrate Off-Line strategies with
their On-Line strategies.
What do I mean?
Most people see their website as something that sits apart from the business. They see the website as being used to
attract people who use a search engine to find them, but that’s pretty much it.
You may not have ever tried this but I have proof that it works and works very well.
Use Off-Line media to drive hordes of customers to your web site. A friend of mine did this once and used a series
of letters which he sent out to prospective customers and got a 10% response rate.
In this case there was a simple farming sequence of three letters. The first letter got around 2% response rate and
by the third letter this had gone up to 10%.
Before using any form of Off-Line media I would first of all work out what the true value of a customer is over the
lifetime they do business with you. Not as hard as it might seem, I would be happy to provide you with a simple
spreadsheet so you can work it out yourself.
I do in fact have 101 ways to use or combine Off-Line and On-Line strategies to drive bucket loads of customers to
you.
There’s a pretty good chance that some of these will also work in your business.
Perhaps the single biggest and easiest things you can do is to use On-Line tools like email to reach out to your
customers and prospective customers.
This is not only easy to do but is incredibly inexpensive.
All you need to do is have a way to get people’s email address and then get your hands on a special tool called a
sequential auto responder.
The name sounds a bit odd and you might think its some sort of Internet voodoo but actually it’s not. This is what
all the big boys are using to stay in touch with people. Amazon, Virgin etc are all using these tools and they only
cost a few pounds a month.
Spend a few pounds and make thousands!
Makes sense to me.
Find out what your hidden cash cow is by reading my special report.
by Steve Prior - 11th March 2009
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