Intelligent Advertising
Just imagine what you could do with intelligent advertising

What exactly is intelligent advertising?

The easiest way to answer this is to look at it from the perspective of traditional advertising.

In traditional advertising you would spend your hard earned cash and pay for some space in a newspaper or some other form of media like Yellow Pages.

Almost all forms of traditional advertising carries some risk that you won’t get any leads from the advert and you have wasted your money. I know that the advertising sales people will tell you that their publication is read by hundreds of thousands of people who will no doubt flock to give you business.

Reality sets in when you find that the only thing your money did was pay the commission of the salesperson and helped the newspaper stay in business a while longer.

Don’t get me wrong here; some adverts do work in some publications some of the time but not anywhere near as often as you would like to believe.

I would even go so far as to say that every business must advertise but do it in such a way that you get a guaranteed return on your money.

Intelligent Advertising

What I mean by intelligent advertising is to define a simple and low cost mechanism that enables you to promote products and services to people who are either looking for an answer to their problems or who have come across you in the past. May be an old customer or a person who likes what you do but wasn’t ready to buy at the time.

Curious to know more?

Grab a copy of our special report…

by Steve Prior - 1st March 2009

Back to Top

###