Referrals
What is just about the lowest cost mechanism out there for getting new customers?

The answer and this is based on past experience has shown that referrals are a great way to get new customers. Not only are referrals one of the lowest cost ways to generate new leads they are also the easiest to convert into new clients.

One of the problems with referrals is that they don’t happen often enough, they have a tendency to be almost ad-hoc in their frequency.

A problem like this does of course have a flip side to it. The opposite of any problem or challenge is opportunity. The trick is to think of a reasonably effective way to get lots of referrals which don’t take a lot of time and don’t cost a lot to implement.

Easier said than done you might say.

This is yet another example of combining Off-Line and On-Line strategies.

Think about the ways that you could use traditional media. You could use a small postcard, send it out to existing clients and have them directed to a special referrals web page called a Tell-A-Friend page.

This type of page is designed in such a way that encourages people to recommend their friends to you. If it’s done properly you can even make this a viral exercise.

Viral sounds bad but it is in fact great way to get friends to recommend their friends who also recommend their friends and so on.

If you have some knowledge of these strategies then please implement them fast. If you are unsure then you are in very good company because most people are unsure at least to start with.

Give me a call and I will explain how to do it or I will be happy to do it for you.

by Steve Prior - 8th March 2009

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